eCommerce Innovators was founded by Fran and Sol Jakubowicz, who together have over 40 years of professional marketing experience to draw on and share with their clients.
eCommerce Innovators is a full service marketing and research firm providing support and internet marketing consulting services to companies and organizations, assisting them in taking their online presence and sales to higher levels.
By combining their experience in the ‘traditional’ areas of pre-sales, sales, marketing, project management with the ever-morphing areas such as brand development, SEO, social media marketing, viral marketing, content writing, competition research and analysis and end-user usability analysis, eCommerce Innovators offers a unique comprehensive package of services.
Fran Jakubowicz, Senior Partner
Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time, Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet, Fran practiced what we call the traditional approaches to marketing. With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals – be they ecommerce or public awareness.
As the founder of eCommerce Innovators, Fran’s contagious enthusiasm and skills have been measurably instrumental in helping all of her clients in the areas of web site design, SEO, viral marketing – social media marketing, blogging, and many other services that are vital to today’s online businesses and organizations.
Sol Jakubowicz, Senior Partner
Sol launched his career in the area of customer service model and process design, with a focus on dispute resolution and mediation. This background was instrumental in his success in the Telecom industry where he has been active since 1999 – with a focus on Business Consulting/Business Process Analysis for the top, tier 1 telecommunication companies around the world. In his capacity as a consulting manager, Sol was involved in many projects including process analysis, requirement management, project management, and knowledge management. Because of this background, Sol is keenly aware of the many pressures and competing forces driving a project, and has the patience, knowledge and experience required to maintain positive and highly effective synergies.
In his capacity as co-founder of eCommerce Innovators, Sol has used his analytical skills to provide critical market research, effective planning and program execution, site usability analysis, requirement management, and critical advice on PPC campaigns for a wide variety of online markets.
Other Members of Our Internet Marketing Team:
Barry Buckman, Senior Project Manager
After working for several years in the fields of telecommunication & financial analysis, Barry believes he has found his calling with internet marketing. He has always enjoyed working with numbers – be it analyzing football statistics, researching how far you can see when flying at 35,000 feet (230 miles!), or creating a 
spreadsheet in which he categorized the 3000+ songs on his ipod by the decade in which they were released. (He was happy to confirm that the 80’s ranked dead last in total songs.)
So when Barry discovered SEO & internet marketing – fields which are built around collecting, analyzing & improving upon metrics – he jumped right in. He specializes in SEO, link-building, pay-per-click campaigns, social media marketing, and scouring the web for the latest & greatest marketing tools & methodologies. An avid Facebook user, Barry enjoys using social media in conjunction with other forms of marketing to bring the best possible results to the client.
Shoshana Shapiro, Project Manager
Shoshana brings her varied experience in communications, law and beyond to eCommerce Innovators. Born and educated in New York where she earned a Masters Degree, she brings her natural organizational skills and love of learning to life while focusing on internet marketing through Facebook, Twitter and other social media avenues. Shoshana manages the social media marketing needs of clients requiring localized business strategies including a medical clinic and law firms in specific cities in North America as well as mass marketing for online retailers and wholesalers of art supplies and jewelry. Her expertise includes social media marketing, link building and SEO content writing.
Hana Muskin-Sterngold, Project Manager
Hana Muskin-Sterngold brings her professional experience in online marketing and advertising having worked both in Israel and New York for the past 8 years. Hana currently manages the online marketing needs of clients requiring all aspects of social media, link building, blogging, banner advertisement, pay-per-click advertisement, and SEO content writing. She recently completed a graphic and web design degree which furthers her skills to include design work. Her newest designs are specialized to include designing Facebook Pages, YouTube Pages and custom online sweepstakes banners and pages. She is excited to be working with such a highly specialized and talented team at E-commerce Innovators.
Karen Kerr, Programming and Site Development
Always up for a challenge, Karen started her coding career back when programs were entered on Hollerith cards and the file transport protocol used was Kermit (after the frog). After working in the fledgling field of personal computers in education, Karen returned to the corporate mainframe world as a consultant to the health insurance industry. Her love of novelty and innovation motivated her to join start-up companies in the health care and computer telephony industries.
Changing economies brought Karen into web development where she draws on her years of experience in computer languages, database development, and team management to apply diverse technologies to real-life situations. She counts as one of her greatest assets the ability to seamlessly join forces with a wide range of personalities for successful group facilitation.
Gideon Wellins, Project Manager
Over the past 7 years, Gideon Wellins has developed his computer expertise in multiple arenas, from building hardware and software platforms through in-depth networking to SEO, PPC and social media marketing. Gideon’s extensive expertise in social media, stems from his avid use Facebook and Twitter in his own social life. He put these to such good use that he won a competition for the best marriage of the year – and received a free honeymoon trip to Eilat.
Netanya Hoffman, SEO content writing & Blogger
Netanya Hoffman has a background in the fields of education, writing and editing, having contributed to and edited for various newspapers, web sites, and other publications. She has edited books on subjects varying from parenting an autistic child to the secrets of success in telemarketing. Having graduated from the University of Michigan at the age of 20, Netanya taught special education, worked in psychiatric rehab, and worked on the copy desk at The Jerusalem Post before finding her niche in research and SEO content writing, blogging, and social media marketing for eCommerce Innovators.
Yael Putney, SEO content writing & Blogger
Yael Putney is a highly experienced writer with varied experience–software documentation, SEO, social media, business plans, editing, and online help. She has a master’s degree in English Language and Composition and completed all coursework for her doctorate in English with an emphasis in Expository Writing. As Senior Writer for eCommerce Media, Yael focuses on SEO writing, primarily press releases and articles.
Chaya Valier, SEO optimization, link building & Blogger
Chaya Valier brings 15 years of online customer & marketing support to eCommerce Innovators. At eCommerce Innovators, Chaya focuses on social networking, link building, SEO optimization, and blogger reach. She fully admits to being a Facebook junkie herself. Chaya’s experience includes clients from 3D photo merchandise, CRM, real estate, environmental projects, and social communities. Chaya has an eye for design and wording, and her primary professional pleasure is simply to help people out in furthering their goals, and assisting them with any task, major or minor. Chaya looks forward to expanding any customer’s web reach.
