eCommerce Innovators is a full service marketing and research firm providing support and internet marketing consulting services to companies and organizations, assisting them in taking their online presence and sales to higher levels.
By combining their experience in the ‘traditional’ areas of pre-sales, sales, marketing, project management with the ever-morphing areas such as brand development, SEO, social media marketing, viral marketing, content writing, competition research and analysis and end-user usability analysis, eCommerce Innovators offers a unique comprehensive package of services.
Fran grew up in communications. Early in her career, she worked in her family’s public relations firm, DCI (Dworkin Communications Inc). Since that time, Fran has been involved in an impressive array of projects, assisting companies and non-profit organizations to attain their goals. In the days before the internet, Fran practiced what we call the traditional approaches to marketing.
With this background, it was only natural for Fran to evolve her skills, and to become a very successful online marketer. In a rare combination, Fran blends over 20 years of experience with her love and passion for the latest and hottest technologies. This unique worldview allows Fran to assist companies to achieve their goals – be they ecommerce or public awareness.
As the founder of eCommerce Innovators, Fran’s contagious enthusiasm and skills have been measurably instrumental in helping all of her clients in the areas of web site design, SEO, viral marketing – social media marketing, blogging, and many other services that are vital to today’s online businesses and organizations.
Sol launched his career in the area of customer service model and process design, with a focus on dispute resolution and mediation. This background was instrumental in his success in the Telecom industry where he has been active since 1999 – with a focus on Business Consulting/Business Process Analysis for the top, tier 1 telecommunication companies around the world. In his capacity as a consulting manager, Sol was involved in many projects including process analysis, requirement management, project management, and knowledge management. Because of this background, Sol is keenly aware of the many pressures and competing forces driving a project, and has the patience, knowledge and experience required to maintain positive and highly effective synergies.
In his capacity as co-founder of eCommerce Innovators, Sol has used his analytical skills to provide critical market research, effective planning and program execution, site usability analysis, requirement management, and critical advice on PPC campaigns for a wide variety of online markets.
Other Members of Our Internet Marketing Team:
Shoshana Shapiro, Project Manager
Shoshana brings her varied experience in communications, law and beyond to eCommerce Innovators. Born and educated in New York where she earned a Masters Degree, she brings her natural organizational skills and love of learning to life while focusing on internet marketing through Facebook, Twitter and other social media avenues. Shoshana manages the social media marketing needs of clients requiring localized business strategies including a medical clinic and law firms in specific cities in North America as well as mass marketing for online retailers and wholesalers of art supplies and jewelry. Her expertise includes social media marketing, link building and SEO content writing.
Hana Muskin-Sterngold, Project Manager
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Hana Muskin-Sterngold brings her professional experience in online marketing and advertising having worked both in Israel and New York for the past 8 years. Hana currently manages the online marketing needs of clients requiring all aspects of social media, link building, blogging, banner advertisement, pay-per-click advertisement, and SEO content writing. She recently completed a graphic and web design degree which furthers her skills to include design work. Her newest designs are specialized to include designing Facebook Pages, YouTube Pages and custom online sweepstakes banners and pages. She is excited to be working with such a highly specialized and talented team at E-commerce Innovators.
Karen Kerr, Programming and Site Development
Always up for a challenge, Karen started her coding career back when programs were entered on Hollerith cards and the file transport protocol used was Kermit (after the frog). After working in the fledgling field of personal computers in education, Karen returned to the corporate mainframe world as a consultant to the health insurance industry. Her love of novelty and innovation motivated her to join start-up companies in the health care and computer telephony industries.
Changing economies brought Karen into web development where she draws on her years of experience in computer languages, database development, and team management to apply diverse technologies to real-life situations. She counts as one of her greatest assets the ability to seamlessly join forces with a wide range of personalities for successful group facilitation.
Gideon Wellins, Project Manager _______________________________________________________________________________________
Over the past 7 years, Gideon Wellins has developed his computer expertise in multiple arenas, from building hardware and software platforms through in-depth networking to SEO, PPC and social media marketing. Gideon’s extensive expertise in social media, stems from his avid use Facebook and Twitter in his own social life. He put these to such good use that he won a competition for the best marriage of the year – and received a free honeymoon trip to Eilat.
Daina Reed, Website Design _______________________________________________________________________________________
Daina always had an affinity for layouts since her early days on the high school yearbook team. She arrived on the dot com scene in ‘99 and never turned away from web design since. Having always been fascinated with the possibilities of online marketing and having an intuitive feeling of what a website should look like to achieve its goals, Daina is now using these strengths to run her own web design business.
Daina produces design layouts that are truly custom tailored to match the intended look and feel of a site - from fun, fresh and hip to professional and corporate. She is also a member of the expert design panel over at “Concept Feedback.com” – where people pay experts to review their site designs.
Netanya Hoffman, SEO content writing & Blogger
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Netanya Hoffman has a background in the fields of education, writing and editing, having contributed to and edited for various newspapers, web sites, and other publications. She has edited books on subjects varying from parenting an autistic child to the secrets of success in telemarketing. Having graduated from the University of Michigan at the age of 20, Netanya taught special education, worked in psychiatric rehab, and worked on the copy desk at The Jerusalem Post before finding her niche in research and SEO content writing, blogging, and social media marketing for eCommerce Innovators.
