Apps for Facebook: Word of Mouth, App Style
Posted in: Internet Marketing Strategies, Social Media Marketing, apps for facebook, facebook status update app by Chaya on January 30, 2012 | No Comments
Talk about easy traffic generation. Sites that include an internet marketing strategy using apps for Facebook generate excellent traffic when their users share app status updates directly to Facebook. A Facebook status update app allows for instant website traffic pickup via the Facebook Wall. CNN reports that there are currently over 60 such apps downloadable directly from Facebook which allow users to do so. According to the CNN article, Facebook is also now letting all developers make apps for Facebook that can automatically publish to Facebook profiles.
Facebook Status Update App
HOW IT WORKS:
Using various apps for Facebook, you can track and share your restaurant reviews, running regimen, travel adventures, fave music – you name it. And then bingo! you share it to your Facebook Wall. Once your Facebook friends see this Facebook status update app submission, voila! They’re interested too. It’s a win-win: The app gives you a way to share your progress and interests, and in doing so, the app’s site garners interest.
And it can be really quick. For example, with MOG, a music streaming app, the CNN article reports: “Facebook sends an average of 4,000 people [per day] who have never visited MOG before.” This is all due directly to the Facebook status update app messages posted regularly by users.
So if you’re interested in generating traffic, go for apps for Facebook which allow for status updates with a “Share This” option to Facebook. While you’re there, you might as well have your Facebook status update app submissions be shareable to Twitter, as well as the whole gamut of Bookmark & Share options.
Check out a few examples of these apps:
www.foodspotting.com/apps – Where to find good food
www.runkeeper.com – Report your running feats
www.gogobot.com – Travel tips and reviews
Here’s to easy traffic with an internet marketing strategy which includes a Facebook status update app!
Facebook as a Search Engine?
Posted in: Internet Marketing Buzz Words, Search Engine Optimization, Social Media Marketing by Sol on April 12, 2010 | No Comments
In late March, there was a lot of buzz in online marketing circles about a report coming from Hitwise – For one week in March, people visited Facebook more often than Google.
Search Engine Optimization experts are quick to point out that this is not the first time this happened. In fact, it already occurred in late December 2009 during the holiday season. Either way, the message is clear. Facebook has changed the rules of the online marketing game.
Social Media Marketing is a tactic that companies are actively engaging in. Anybody with a product or service to sell will execute all the best online marketing strategies to get the message out there. Companies are now allocating significant social media marketing budgets, outspending search engine optimization and online display advertising (see Marketing Sherpa). To us in the online industry this is not news.
Social Media Marketing Share of Online Marketing Budget
What is news, is that we (I mean the Royal WE), online searchers are en masse behaving in a way that validates social media marketing. It is natural for us to do our searches via search engines. That’s what they’re there for. But it appears that the concept of social media – people congregating online according to shared interests – is offering us the opportunity to search for information in a new way. It gives us the opportunity to do more than just search. It allows us to converse, interact or create online relationships. We can trust the results of our search much more profoundly when we know it is coming from a community of peers. It is our willful, enthusiastic and active participation in social media that makes this such a compelling online marketing opportunity.
Facebook and other social media sites are not just other search engines fighting for market share, as are yahoo or Bing, for example. They are not search engines with a better search algorithm, faster results or a more usable interface. Rather, they are a completely different animal. Having said that, it appears this creature is evolving into, and taking over the online marketing industry.
I don’t think Google should be too worried just yet. The search engine is here to stay (for now). However, it is interesting to note that in researching this post, I looked up “facebook search” and “facebook marketing” and other similar terms in Google’s Keyword tool. “Facebook search” showed 1,000,000 searches in March. Amazingly, for the term “facebook marketing” I received “not enough data” in local search volume for the US.
Could it be? Or is a certain Goliath-like company feeling the heat?
I went straight to Facebook and searched for “facebook marketing”. I instantly found a page called Facebook Marketing Solutions – http://www.facebook.com/marketing. This page has over 207,000 fans! There are some fascinating case studies on this page, but be careful as some will take you away from Facebook. One article of note is Use your Mobile Phone to publish to Facebook fans! (esp. Blackberry or iPhone).
Search Engine Optimization (SEO) has been the key to online success. While SEO is still the crucial element in online marketing, Social Media Optimization (SMO) is another critical tactic that should not be overlooked, and I would venture to say that it is now equally important if you are involved in marketing online and need to create a relationship with your (potential) customers.
Google Buzz – Google’s Answer To Facebook & Twitter
Posted in: Social Media Marketing by Sol on February 10, 2010 | 1 Comment
Early this morning I was greeted by a new message when checking my email in gmail:
New! Google Buzz in Gmail.
It is a brand new Google service, a social media marketing application which at first glance seems to be Google’s answer to Facebook and Twitter. For those of you seeking to find out why Google Buzz does not appear in your Gmail, don’t fret. You may not have received an introduction to it as it is being rolled out in stages. At this time the service has not been rolled out to everybody. You can find out more at buzz.google.com. Note the message at the top of the page “We’re still rolling out Buzz to everyone, so if you don’t see it in your Gmail account yet, check back soon.”
For the chosen ones, Google Buzz will be automatically included in your Gmail left hand navigation area, just under your inbox.
Google Buzz Link In Gmail
From there you can begin to use the new tool to “share updates, photos, videos and more, and start conversations about the things you find interesting.”
It is a no-brainer that this will be the talk of social media marketing blogs. As with every new innovation people will chime in with passionate support or disparaging disdain. We are not about to make any predictions one way or the other about the probability of success of Google Buzz. It has been on the market for only a few hours. We will let a little time go by to see how this new entry fairs on the market.
We would like to publically thank Google for heeding our call, and acknowledging our leadership in this area. We at e-Commerce Innovators have been urging our clients right from the start, to Create Buzz (see our bee logo at the top of the page). Our initial credo was Create Buzz, Not Babble. Our message to clients who wanted to be successful at online marketing was to create meaningful reasons for users to visit their ecommerce sites. Recently, we updated our logo to say “Creating Buzz – That Converts into Profit”. Buzz means that users are excited and eager to share their enthusiasm about something. Our message was updated advising our clients that Buzz is a necessity in today’s online marketing world, (which relies so heavily on social media marketing) in order to create sustained targeted traffic and ultimately, profit.
In fact, we have been so clear about this approach, that long ago we named our internet marketing blog, Buzz Words.
We will not stop here. We will continue to provide our best advice about internet marketing tools to our clients. However, we are pleased with the vindication knowing that Google has followed the lead and suggestion of eCommerce Innovators and finally, created Buzz. 