Website Design & Usability | Requirement Management | Website Branding | Business Planning | Ongoing Project Management | SEO – Search Engine Optimization | PPC – Pay per Click Advertising | Social Media Marketing (SMM) & Social Media Optimization (SMO) | Email Marketing | Market Research and Industry Analysis | Monetizing Opportunities and Strategies | Featured Third Party Services
The end goal is monetization. The big question is how to get there.
eCommerce Innovators provides a full suite of internet marketing strategies, each one being part of a multi-pronged approach to increase the effectiveness of your web marketing. These services can be utilized a la carte, or in any combination that meets your requirements.
As your partners, we will work with you to understand your marketing niche and create a tailor-made plan of execution. As your success is our success, we are highly motivated to create realistic and attainable business marketing goals, and to assist you with all aspects of their implementation.
Our exciting approach, exploiting the latest and hottest online trends and technologies, combined with a history of over 20 years in the traditional communication and marketing industry, provides companies an exceptional combination of innovation and expertise.
There is in fact, a lot of buzz out there. There is also a lot of babble. eCommerce Innovators’ comprehensive suite of online marketing services supported by tried and true offline marketing strategies will ensure optimal performance for your site, delivering increased targeted traffic – intelligent traffic that counts.
Web Design and Usability
Imagine sending out invitations to your guests and providing limousine service to bring them to your affair, but forgetting to set up the venue. Your guests arrive all dressed up but there is no place to go.
Designing your site is not just a matter of cool graphics and choosing the right colors. It is a science that ensures your visitors will find what they need, be guided through a logical flow and be able to follow the calls to action that you provide for them. A great site will not only take into consideration your business agenda, but also the visitor’s experience providing a positive result from both perspectives.
eCommerce Innovators’ end-user focused approach always keeps both these perspectives as the driving force in website design. Providing a positive user experience, i.e. an interactive site that is informative, clear and easy to navigate while at the same time providing appropriate funnels to ensure your objectives are met is one of our core services. Before spending precious resources on SEO and other traffic producing strategies, it is imperative to make sure your venue is ready for the party.
Aim high! A great site is full of bells and whistles, videos, content and innovative sticky tools. You want them all, don’t you?
The reality is that implementing your wish list of site requirements is a complex undertaking, one that requires careful analysis and prioritization. Requirement management is an ongoing process of analyzing and prioritizing technical and business requirements and ensuring that they are executed accordingly – in the right order, at the right time, and addressing the relevant challenges.
The partners at eCommerce Innovators have managed requirements for a range of projects from small businesses where the budget tracking was crucial to huge, multinational, multiparty projects with thousands of requirements.
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”
- Scott Talgo, Brand Strategist
In this competitive age, with so much product information available at the click of button, price wars and a global economy getting people to choose your product or service is a short term victory. Getting people to be committed to you, to recognize your brand, to look for it and seek it out is the sign that you have achieved a successful branding campaign. The benefits of this approach have long term implications – making your ongoing sales and marketing more efficient and cost effective. eCommerce Innovators considers your site to be a reflection of your company, your products or services. We endeavor to brand your site, in sync with your offerings in order to show the world a recognizable, identifiable and trustworthy entity.
A successful business must be flexible. There are times when a business must be able to change lanes and steer in a different direction in order to meet market demands and there are times to stay on the predetermined track.
Whether your site is at the embryonic stage, or is long established with history, business planning is essential in staying focused on your goals while coming up with measurable milestones to ensure the correct path is followed.
The most integral part of this process is creating realistic project plans and cost estimates. Sometimes the original plan is too aggressive and not realistic. This results in missed deliveries, and ever changing time lines, directly impacting on your business.
eCommerce Innovators will work with you to create plans that are based on your fiscal reality. We will create plans with milestones, and continually measure the success of the project as it develops.
Ongoing Project Management
After an initial business and project plan is created and set into motion, ongoing project management is the key factor in continually measuring progress against your time lines and resources.
This includes ongoing risk management to highlight perceived risks that threaten success and to create a mitigation process to prevent these risks from occurring. Based on their years of professional experience, managing complex projects, eCommerce Innovators will lead you along a chartered course and steer you toward your end goals.
SEO – Search Engine Optimization
Search Engine Optimization (SEO) is a fundamental line of attack that will drive targeted organic (non-paid) traffic to your site if strategically implemented.
eCommerce Innovators will help you to capitalize on the power of the search engines by creating a dedicated SEO strategy for your site, allowing you to attain the “right” traffic while nailing down that vital high ranking in Google.
PPC – Pay per Click Advertising
PPC – Pay Per Click and other formats of paid traffic generation can provide a crucial lifeline – cash flow – allowing your site to continue to grow and develop.
Due to the highly competitive nature of PPC advertising, constant and ongoing vigilance is required to ensure your ads are relevant, competitive and provide a return on investment.
eCommerce Innovators will manage your PPC campaign with our ongoing hands-on approach, based on targets, budgets and realistic business strategies. This will allow you to focus on your day to day business.
Social Media Marketing (SMM) & Social Media Optimization (SMO)
Creating Buzz – That’s our motto. We’ll help you define and execute the right social media strategy.
Creating a great web site is task #1. Task # 2 is getting the right crowd to visit your site. This requires an active approach, analogous to bees going out into the fields to pollinate flowers and then coming back to the hive to produce honey.
eCommerce Innovators provides a hands on approach to social media marketing. We will analyze your business goals, identify your target populations and determine what moves them. Then we will define a social media strategy, and based on this create an ongoing campaign to engage your target population where they live, hang out, interact and share information online. Only by going out into the field and engaging your target audience, providing them with something exciting about your product or service to talk about, and bringing them back home, will your site be able to maximize its full potential.
In this electronic age where we are bombarded with messages vying for their attention, getting someone to notice your site is no easy feat.
Getting users to visit poses an even greater challenge. Whether you want to attract users for the first time or to keep connected to your already loyal followers, effective email marketing must be efficient, professional and focused.eCommerce Innovators will help you design and implement a strategic email campaign with a clear call-to-action that grabs your audience’s attention and gets them clicking through to find out more.
Market Research and Industry Analysis
What is your market, really? Market research is an initial activity required to ensure that the correct business model is pursued.
This includes defining the target audience and their preferences (geo-targeting, age, sex, education, marital status, shopping habits, etc) leading to a better understanding of site design and content, sticky tools and the required products and services that your site should focus on. In order to stay relevant, market research should be an ongoing affair, helping you to keep your finger on the pulse of your industry, particularly in the constantly evolving online universe.
Monetizing Opportunities and Strategies
Monetization is the raison d’être of most sites. All of the various efforts are ultimately done in order to maximize the monetization capabilities.
eCommerce Innovators can help you evaluate, plan and/or manage the following activities:
- Monetization (Funneling)
- Affiliate Marketing
- Banner Advertising
- eCommerce store
- Platform Selection
- Product Selection
- Product Placement
- Vendor Management
- Customer Service Management